The Athena group enhances its strength with a new strategic acquisition.

Alonte (VI), Italy, November 2023. Athena, an international group based in Alonte, has strengthened its product portfolio with the acquisition of Innteck, a company from La Morra, Piemonte region, that distributes spare parts and accessories for motorbikes and bicycles.

Athena spa will hold 100% of the shares of Innteck Srl., and of its foreign branch Innteck Corp., an American distributor based in Idaho in the city of Boise.

Founded in 2004, Innteck has over the years created an ever-expanding international partnership network with the most important and famous brands in the world of spare parts and accessories such as SKF, Motorex and many others. Innteck srl and Corp. are perfectly autonomous and well-structured companies with highly competent and experienced staff in the world of two-wheelers. Both companies will continue to operate from their current logistics locations.

Michele Mancassola, General Manager of Athena Sportech claims:

“The partnership between Innteck and Athena is a crucial event in our 50 year history. We will clearly separate the production area from the distribution area with the intention of strengthening Athena spa's identity as a manufacturer of industrial components and technical articles for motorbikes. This differentiation will also enable us to structure a distribution strategy that will allow us, in the medium term, to be increasingly autonomous in the sales chain of the items we produce while protecting the interest of our brands."

The acquisition of Innteck has therefore enabled Athena S.p.a. to strengthen its identity as a manufacturer of industrial components and technical items for motorcycles. It has also allowed it to consolidate and extend its distribution force in Southern Europe and the USA thanks to a solid sales network and an increasingly broad and vertical product portfolio in the motorbike and off-road bike sectors. The key principles that have characterised the distribution success of both companies will also be maintained: establishing robust collaborations with their suppliers and providing a high level of sales & marketing services.

The strategic plan to divide distribution to dealers in the world of 2-wheel motorbikes and bicycles from production will be completed in 2024 with the inclusion of the Sportech division into Innteck, thus creating the most important Italian distribution entity in the world of 2-wheel motorcycles.