Press room

Athena renews GET products' packaging in favour of an increasingly sustainable future

7 December 2021

Alonte (Vicenza), December 2021 - Athena, leading manufacturer of spare parts for the off-road world, has decided to take an even closer step towards the protection of the planet by renewing the packaging of its GET brand products in an eco-friendly way. GET is well known worldwide for its innovative racing ECUs, data loggers, smart and power tools for motorbikes.

The Italian company has decided to renew the packaging of these products in order to make the business even more ecologically responsible and to comply with current environmental regulations, which require a labelling that clearly identifies the materials of the packaging to facilitate a proper disposal.

Space optimization, plastics reduction and new dedicated graphics are the main features of the new GET packaging. Finally, all the boxes have been designed to optimise the shipments and their internal compartments have been revised to better protect the products and the accessories.


In addition to the new GET packaging, Athena also presents new product manuals, revised in terms of both graphics and contents, with all the additional information necessary for the correct installation and use of the product. In addition, Athena updates the manuals’ fruition, reducing paper consumption. In fact, the GET packaging will only contain the main manuals in their traditional printed form, leaving space for a new, dedicated online landing page for additional specific information about the use and the installation of the materials. End users will thus be able to easily access the additional materials by scanning a QR code on the packaging.