Athena announces historic new partnership with team Honda HRC USA through supply of GET branded electronic devices
On January 7, 2023, the AMA Supercross Championship will start in Anaheim, California: a competition that will consecrate the partnership between the Athena-owned GET brand and the racing division of the Japanese motorcycle manufacturer.
2023 is therefore shaping up to be a big year for Athena!
Athena, international manufacturer of off-road motorcycle parts, starts the new year with a prominent announcement thanks to the electronic control units brand GET, dedicated to the two-wheelers and owned by the Vicenza-based company itself.
The company is indeed proud to announce the signing of a sponsorship agreement with Team Honda HRC USA, the American racing division of the Japanese motorcycle maison. By becoming an integrated part of the racing program, Athena's brand will provide top-level support and products to fully exploit the team's potential.
This year, Athena and Honda America are preparing to celebrate 50 years in business and the 50th anniversary of its first motocross debut, respectively. The two entities share the same mission, intrinsic to their DNA: to accompany riders in and out of the paddocks through innovative components and technological solutions. By sharing this same vision, both are ready to work side by side making their know-how and expertise available to each other in order to ensure the best performance and always higher quality race management, giving dreams and emotions to motorsports fans around the world.
Specifically, Honda's U.S. Factory Team has chosen to rely on GET with the RX1 Pro ECU, the SL1 data logger and the LC-GPA for the 250cc class and with RPM Dash for the 450cc. Next January 7th, 2023 will be the first day of this important partnership, which will see GET as the official sponsor of the Honda HRC Supercross and Motocross Team in the AMA Supercross Championship.
For the 250 class, GET will accompany the reigning AMA Pro Motocross 250 and AMA Supercross 250SX East champion Jett Lawrence on the CRF250R, as well as his brother Hunter Lawrence, runner-up in 2022 at the AMA Supercross 250SX West, plus Chance Hymas, class of 2005 and a rising star in his class.
For the 450 class, GET will be aboard on the CRF450Rs of Chase Sexton, two-time AMA Supercross 250SX East champion, and Colt Nichols, third in the 2019 AMA Supercross 250SX West.
Athena CEO, Erardo Ratzenbeck comments, "It is a real pride for us to have activated this partnership with Team Honda HRC and to be able to equip the team's riders with GET electronics developed by our engineers and designers.
Right from the start we found ourselves in synergy with the entire Team, that we will support with the study and the research of the best performance through our all Made in Italy electronics. I also want to thank the GET technicians in the U.S. and in Italy, thanks to their passion and dedication in the work they do, they have allowed us to project the company in this new and fascinating challenge."
The mission of the Vicenza-based company is to always be a reliable and competent partner and to offer the best solutions in terms of technology, product and service. The start of a
sponsorship of this caliber, with a pillar of the industry such as Honda and its Team HRC, is yet another confirmation of the quality of the work done so far, as well as a great source of pride.