Become a Distributor

Become a Distributor

Join the official distributor network of Athena, a leading brand for motorcycle and car spare parts in over 70 countries.

BRING EXCELLENCE IN SPARE PARTS TO YOUR MARKET

APPLY NOW!

Who We Are

Who is Athena SpA

With over 50 years of experience, Athena Spa is today an international group based in Italy with production and distribution activities worldwide. Founded in 1973 in the heart of the Veneto mechanical district, Athena has evolved into a global leader in the production and commercialization of high-performance spare parts for motorcycles and cars, both for road and racing.

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    50+

    Years of experience

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    900+

    Employees globally

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    118

    Million € revenue

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    70+

    Countries served

WORKING WITH ATHENA MEANS BELIEVING IN THE STRENGTH OF RELATIONSHIPS.

We invest every year in innovation, research, and quality control, and collaborate with some of the most prestigious brands in the industry (including Ducati, Piaggio, BMW, Triumph, Honda, Yamaha, Kawasaki). Our catalog includes thousands of references for professionals, workshops, and racing teams.


We want to grow together with reliable, passionate, and competent partners. For us, every distributor is an extension of our brand: LOCAL AMBASSADORS of a brand RECOGNIZED worldwide.

Who are we looking for?

We are looking for official distributors with experience in B2B sales of motorcycle and car spare parts. People with an entrepreneurial spirit, technical skills, and an already active commercial network.
If you want to grow with an international brand and bring innovation to your market, this is your opportunity.

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Are You Already an Athena Distributor? Discover the Latest News!

Why Choose Us

WHAT WE OFFER OUR DISTRIBUTORS

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📦 Logistics & Commercial Support

A structured distribution network and a dedicated team to support you every day.
- B2B portal that allows you to order products easily and quickly, track your order history, and constantly update your profile data.
- Fast and tracked shipments
- Flexible and customizable purchasing conditions
- Pre- and post-purchase assistance from an experienced and trained team, also in multiple languages

📢 Marketing & Comunicazione

A strong brand deserves visibility. We help you communicate Athena in your market, according to your rules and target knowledge.
- Communication material kits
- Presence on our website and official social channels
- Exclusive incentives for your market
- Co-marketing and local events
- Regular newsletters in advance

🎓 Training & Technical Know-how

Knowing the products is the first step to selling them well.
- Video tutorials and detailed product sheets
- Dedicated technical support
- Webinars and technical sessions

🔧 Private Label and Custom Product Development

Athena offers the possibility of developing Private Label products in specific situations, thanks to our internal expertise and know-how.
- Collaborations with OEM manufacturers to develop customized solutions
- In-house production with high-quality standards, supported by our network of sister companies with diverse expertise

JOIN THE ATHENA TEAM

Apply now!

Fill out the registration form. You will be contacted as soon as possible.