Guarnitauto: a rebranding for the 70th anniversary

Alonte, July 2024 – Athena S.p.A., a leading company in the design and production of components for internal combustion engines, enthusiastically announces a significant rebranding for one of its historic brands: Guarnitauto. Celebrating 70 years of the brand's excellence, the company looks to the future with renewed enthusiasm and determination. The new co-branding Athena|Guarnitauto combines innovation and tradition, strengthening the brand's presence in the automotive aftermarket.

The new look reflects Athena's know-how and excellence, the result of numerous collaborations over the years with leading manufacturers in the motorcycle industry and emphasizes an important strategic step: the co-branding highlights Athena's commitment to evolving its product range and expanding its presence from the two-wheel market to the four-wheel aftermarket and racing sectors.

For over seven decades, Guarnitauto has built a solid reputation in the automotive aftermarket industry for internal combustion engines, offering today a highly specialized range of products for every type of engine, from classic and vintage cars to commercial, industrial, and agricultural vehicles. This wide product assortment is the result of years of experience and the effective distribution presence of the Athena group.

To ensure maximum visibility of its products, specifically engine gaskets and bolts, Athena|Guarnitauto is present on TecDoc, an essential tool for product visibility in the global automotive market.