Sportech
& Lifestyle
Creating passion
To foresee and offer the latest revolutionary technology for sports, leisure and entertainment
Technological innovation and its benefits are an integral part of everyday life. Athena's SPORTECH & LIFESTYLE division's mission is being the ideal partner for enhancing people's lifestyle and satisfying new consumer passions in sports, technology and leisure.
To distribute the most innovative brands in Italy
Athena identifies new technology trends in the global market as well as latent consumer needs. It distributes highly innovative and appealing brands capable of providing distinctive features in terms of positioning and market innovation. The SPORTECH & LIFESTYLE division offers a wide range of products for sale from brands such as Ogio Powersport, Smartshake, Troy Lee Designs, Ogio, GOALZERO, Razor, Aftershokz, Cellularline, Leatt, VR|46, Gopro, Fitbit, SmellWell, RESOLVBIKE, Segway, Crosscall, Tile, COSMO CONNECTED, TECHNOMOUSSE, Skullcandy, Happy Plugs, TRAEGER, Dunlop . The best of technology to improve life.
Our partners
explore our brands in the sector
Innovative accessories for smartphones and tablets, which maximise your potential and highlight all your strengths
Super resistant, waterproof and with long lasting battery mobile phones and smartphones
