Skip to main content

Sportech
& Lifestyle


Creating passion

To foresee and offer the latest revolutionary technology for sports, leisure and entertainment


Technological innovation and its benefits are an integral part of everyday life. Athena's SPORTECH & LIFESTYLE division's mission is being the ideal partner for enhancing people's lifestyle and satisfying new consumer passions in sports, technology and leisure.

To distribute the most innovative brands in Italy

Athena identifies new technology trends in the global market as well as latent consumer needs. It distributes highly innovative and appealing brands capable of providing distinctive features in terms of positioning and market innovation. The SPORTECH & LIFESTYLE division offers a wide range of products for sale from brands such as GoPro, TomTom, VR-46, Ogio, Segway, Skullcandy, Leatt, Razor, Twiins, Cellularline, Crosscall, Father.Io, Smartshake. The best of technology to improve life.

New Brand
New Brand
New Brand
New Brand
New Brand

Our partners


     

explore our brands in the sector


Bone conduction headphones

explore the brand

 
Innovative accessories for smartphones and tablets, which maximise your potential and highlight all your strengths

explore the brand

Super resistant, waterproof and with long lasting battery mobile phones and smartphones

explore the brand

Smartwatches for freetime and sports activities

explore the brand

The most versatile video camera in the world

explore the brand

Offroad bike and motorbike protection and apparel

explore the brand

Backpacks and bags for sport, work and spare time

explore the brand

 
Kick scooters and electric vehicles for children and adults

explore the brand

 
Vehicles for personal transportation with zero environmental impact

explore the brand

 
Earphones, headphones and bluetooth speakers with crystal clear sound

explore the brand

Multicompartment and multicolor shakers

explore the brand

Supports and mounts for smartphones

explore the brand

The world’s largest lost and found network

explore the brand

Off-road bike and motocross protection and apparel

explore the brand

Valentino Rossi official merchandising

explore the brand