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Partnership

AFTERSHOKZ NAMED OFFICIAL EARPHONES OF IRONMAN ITALY EMILIA-ROMAGNA AND IRONMAN BARCELONA


Barcelona (August 6, 2019) – IRONMAN, a Wanda Sports Holdings company, is pleased to announce Aftershokz as Official Earphones of IRONMAN Barcelona and IRONMAN Italy Emilia-Romagna 2019

Aftershokz create market-leading headphones that deliver music safely through your cheekbones. Their unique bone conducting technology and open ear design delivers premium music experience, whilst still allowing surround sounds to be heard. 

 

“The partnership with Aftershokz reaffirms our commitment to giving athletes the best, and safest, IRONMAN experience, from registration, through to race day” said Peter Gallagher, Director of Global Partnerships in EMEA for IRONMAN. “Aftershokz headphones are a top product that suit the training demands of our athletes; the headphones are comfortable, sweat resistant, and most importantly allow the athlete to always be attentive to the environment around them whilst they train.

“Collaboration with IRONMAN is such a natural process for Aftershokz headphones and it’s the first important step to raising its brand awareness among all athletes,” says Stefania Vercesi, Head of Marketing at Athena, official Aftershokz distributor in Italy and Iberia. “Aftershokz is a highly innovative brand and market leader in bone conduction technology. The open-ear design allows athletes to listen to the music and simultaneously perceive the surrounding environment, making them the safest alternative to traditional headphones. For this reason, these headphones are the ideal aid for training hard but safely. Furthermore, the new Xtrainerz model is waterproof, so it can withstand every effort from IRONMAN athletes, be they running, cycling or swimming.”

 

“From Athena we are very proud to be part of IRONMAN Barcelona and IRONMAN Italy Emilia-Romagna. We want to show our commitment to the triathletes and offer them innovative products that assist them during their daily training in a comfortable and safe way,” says Unai Basabe, General Manager at Athena Sportech in Iberia.

 

Aftershokz will make its expo debut at IRONMAN Italy Emilia-Romagna on 21st September, and athletes will also be able to purchase products online through Aftershokz’s website: www.aftershokz.com

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