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ATHENA PROVIDES HAPPY PLUGS IN ITALY


Athena widens its portfolio with the Swedish headphones and smartphones covers brand, intended to become a real must-have for all Italian women

Alonte (VI), 26 February 2019 – Athena becomes the new leading Italian and Maltese distributor in the Happy Plugs sport and technology channels. The new brand is added to the top of the range brands already distributed by the Vicenza company in the Sportech sector, such as GoPro, Segway, Ogio, Fitbit and Aftershokz.
 
Happy Plugs is a brand of headphones and covers for iPhone, born in Stockholm in 2011 and present today in more than 70 countries. Strictly oriented to a female target, the brand aims to offer technological accessories that also represent original and fashion objects for all women. Over 50 million customers around the world have already chosen these products, in which style and functionality come together to create unique models with a typically Swedish minimal design.

The Happy Plugs range is available in a wide variety of colours, in a line of metallic shades and in different and fun patterns. It also includes classic headphones, wireless headphones, covers and cases in order to customize different iPhone models, and charger cords up to 2 meters long. 

The flagship headphones are the Happy Plugs Wireless II, which offer the highest audio quality and guarantee optimal comfort. This article is equipped with a battery that lasts up to 6 hours in use; if not in use, it can be left simply around the neck, adapting perfectly to any type of outfit and always being close to hand to listen to music or respond to calls. Finally, the Wireless II are resistant to sweat and therefore perfect during sports activities.
 

As an entry level model, Happy Plugs also presents the Earbud Plus headphones (also available in the innovative carbon version). Thanks to its many available shades, Earbud Plus is the perfect accessory for every need; they can also be combined with the cover of one’s smartphone.

 

As further proof of the Swedish company's connection with the fashion sector, numerous co-marketing collaborations have been created with important global brands such as H&M and Weekday, for which have been designed some special limited edition collections.

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