Athena proudly declares its official designation as international distributor of SKF kits for suspensions and wheels catering to Powersport and MTB sectors.

Alonte (Italy), March 2024 – With a legacy spanning over five decades as a leader in the off-road motorcycle aftermarket, Athena celebrates a fresh collaboration with SKF, a renowned manufacturer of bearings, seals, and industrial/automotive solutions. Effective March 2024, Athena assumes the mantle of international distributor for this SKF's aftermarket kits, significantly enhancing its offering of technical products for motorcycles, ATVs, UTVs, and MTBs.

Throughout its history, SKF has been dedicated to innovation and crafting solutions to meet evolving market demands. This partnership represents a significant stride for both entities, extending Athena's global presence in the motorcycle/bicycle parts industry while affording SKF access to Athena's extensive distribution network, expertise, and specialized knowledge.

Gilberto Mancassola, Chief Operation Officer of Athena Parts division, remarks on the occasion:

"The collaboration between Athena and SKF marks a pivotal moment in our esteemed history, underlining our unwavering commitment to innovation and reliability. Through this partnership, Athena not only expands its global footprint but also reiterates its dedication to continuous product excellence and customer satisfaction. It's an honor for me to uphold this legacy of excellence, ensuring that each endeavor advances towards optimization and customer contentment."

Andrej Paternoster, Director Sales EMEA and ITG's SKF Vehicle Aftermarket, comments this collaboration:

“Through this partnership, we aim to enhance the availability and accessibility of our SKF products to motorcycle enthusiasts across the market. Athena Group's well-established distribution network and deep industry knowledge will enable us to bring SKF immense value to our customers, providing them with top-of-the-line SKF products coupled with exceptional service and support.”

THE SKF PRODUCT RANGE: FOCUS ON POWERSPORT SUSPENSIONS AND WHEELS, AND MTB SUSPENSIONS

SKF's product lineup focuses on forks, shocks and wheels, representing a significant advancement in 2 wheeler components. Innovative materials and design distinguish SKF's motorcycle fork oil seal and dust seal kits, promising enhanced sealing and fluidity while minimizing friction.

Drawing on its extensive experience in OEM motorcycle bearings, SKF offers wheel overhaul kits featuring unique designs that elevate standards in the market. These kits prioritize maximum rotation efficiency, durability even in extreme conditions, and reduced friction for an enhanced riding experience.

SKF's motorcycle product range includes fork bushings, ensuring stability and reliability, along with components for mono shock absorbers, facilitating optimal suspension performance and vehicle control. Expanding its sealing expertise to the MTB sector, SKF introduced a dedicated line of fork seal kits several years ago, catering to the maintenance needs of discerning bikers and guaranteeing top-tier performance and longevity.

The partnership between Athena and SKF heralds a new era in motorcycling and biking, characterized by reliability, innovation, and performance taking center stage.

For further details on the SKF brand, please visit Athena's official website. www.athena.eu